Nespresso/
Online Marketing Visual Design
Vibrant Colors and Dynamic Design, Capturing Consumers' Attention
Leading Brand in Italian Espresso Machines
With top-tier espresso brewing technology, this brand is a leader in Italian espresso machines. To promote the launch of their new model, they enlisted Fruition to design a vibrant and dynamic themed website, full of layers and engaging visuals.
Project Challenge
New Product Launch
Capturing Consumers' Attention Through Web Design
Nespresso launched a new flagship model on MOMO Shopping’s brand page and enlisted Goons to create a dynamic, layered website that effectively conveys the product's key features.
Since the website is a scrollable one-page design, we made the first visual impact stand out by quickly switching between different angles of the coffee machine and bold, contrasting color blocks. The background is accented with coffee capsules in various flavors, simulating raindrops falling. Through vibrant and playful animations, we captured the attention of consumers.
UI Design
Vibrant Colors to Match the New Model
Clean and Sleek Lines
In line with the product's youthful and colorful style, the overall color scheme features vibrant and high-saturation tones. We used large contrasting color blocks to create a lively presentation that complements the coffee machine’s playful colors, while still maintaining a sense of elegance and simplicity.
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