Business Weekly/
Business Weekly.com
Centering on Digital Reading to Enhance Brand Influence
Focusing on digital reading to enhance brand influence
As a leader in Taiwan’s financial magazines and news media, Business Weekly Group is committed to establishing a diverse resource platform. With professionalism and resilience, the group produces key content that allows readers to access high-quality knowledge combining depth, speed, and credibility through various media formats, fostering personal growth.
Project Challenge
Driving digital transformation with innovative thinking,
expanding reach and influence
Over its 30-year history, Business Weekly has built its brand through print media and live events. Facing the impact of the digital wave, the company seized the opportunity for digital transformation, partnering with Fruition for strategic planning. From identifying current challenges to formulating actionable design strategies, this collaboration has expanded Business Weekly's reach, transforming it into a modern knowledge platform centered on its readers.
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Product strategy
Identifying user behavior patterns
to refine product opportunities
To effectively address issues, leverage strengths, and uncover new opportunities during the transformation, we conducted competitive research on both domestic and international products. By interviewing users and internal stakeholders, we cross-referenced and analyzed different types of digital reading behaviors.
How does Business Weekly meet readers' needs and expectations for digital reading?
There are two major types of readers, each with different needs and expectations for digital reading services. We approached the solution from three key aspects:Touchpoints: The initial points of entry to Business Weekly's website (商周.com), Engagement points: Features that generate loyalty and long-term engagement, Purchase points: The stages where readers decide to pay for content.
By analyzing these areas, we developed an upgrade strategy that not only addresses the fundamental needs of readers but also creates extended value to enhance their overall experience.
UI Design
In keeping with the spirit of staying true to our roots, we drew inspiration from the visual impression of Business Weekly's print magazine. We incorporated the "bleed grid" element from the printing process, transforming this unique offline visual characteristic into the online platform. By combining this with the simplified rectangular structure of the Business Weekly logo, we created a design that harmonizes the old with the new, allowing the traces of the print medium to be seen within the digital interface.
Architecture optimization
Restructuring the Menu Hierarchy
for Accurate Content Discovery
Previously, readers often couldn't predict what type of content would appear after clicking on the menu. Many times, they would be redirected to external sites or other domains within the Business Weekly group, causing confusion.
To address this, we reorganized the main items into four categories: 'Content' including articles, videos, and podcasts, 'Events' like in-person courses and lectures, 'Services' such as subscriptions, customer service, and FAQs, 'Membership features' including personal pages, data management, and order management. We also added icons to indicate external links, allowing readers to clearly find what they are looking for and improving overall communication.
Homepage curation
Showcasing Rich Content
with a Smooth Visual Flow
One of Business Weekly's strengths is its wide variety of media formats. We used a Z-shaped visual flow to arrange the content blocks, enabling readers to quickly scan the page and improving overall browsing efficiency. Different layout variations were introduced to highlight the diversity of Business Weekly's content.
At the top of the homepage, a prominent red background captures attention, guiding the reader's eye to the 'Latest Articles,' allowing them to immediately access new knowledge. Next, the right-side 'Trending' section highlights the most popular articles based on view counts. Below, sections like 'You Might Be Interested In' and 'Podcasts' emphasize personalized recommendations and Business Weekly’s newly introduced media formats.
Article detail pages
Adjusting Reading Pace and
Offering Extended Resources and Page-Turn Incentives
The article page is the most critical section across the platform, aside from the homepage! Through variations in font size and weight, appropriate paragraph spacing, and white space, we ensure that long-form reading remains comfortable. Before the main content begins, we include a 'summary' to help readers quickly grasp the article’s key points and decide whether to read the full piece.
At the end of the article, the 'related reading' section and the sidebar with related articles encourage readers to actively explore more content on the platform. After scrolling to the bottom of the page, the next article automatically loads, increasing the page-turn rate.
Audio listening NEW！
Business Weekly’s First Audio Series,
Strengthening the Album Concept
Audio is a new media format introduced during Business Weekly's recent transformation and redesign. On the audio page, we enlarged the image size to emphasize the visual elements of a circular turntable and square album packaging. This design creates a clear distinction from the category listing pages, enhancing the audio content’s unique presentation.
Ad placement
Subtle Ad placement
without disrupting the main reading flow
We use a soft approach to integrate advertisements into the platform, ensuring they blend seamlessly into the content. This way, the main reading flow remains uninterrupted, maintaining a smooth user experience while still providing space for promotional content.
Responsive design
Easy reading on mobile devices
Make the most of your spare time to gain knowledge
The majority of Business Weekly's readers use mobile devices to access content, often during fragmented moments like commuting or before bed. To enhance the mobile reading experience, we made adjustments to the page layout and font sizes, creating a clean and comfortable reading space that’s optimized for mobile browsing.
More features coming soon
We are truly honored to collaborate with such a leading media outlet. The process was highly efficient, with frequent and productive discussions. Through this digital transformation strategy and interface redesign, we’ve delivered a richer, more seamless reading experience to a vast audience, enhancing the company’s image in the process.
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