Far EasTone Telecom/
friDay Video Website
Integrating personalized video services, enhancing visual identity
Your on-the-go cinema
The most powerful and diverse video platform allows users to watch movies, dramas, animations, and live streams anytime, anywhere through their devices. With an extensive library and various payment plans, it satisfies everyone's desire for video content.
Project Challenge
Cross-platform new redesign launched
Improved interface, upgraded user experience
This redesign spans four platforms: RWD web, iOS, Android mobile, and tablet interfaces, with a comprehensive overhaul of functional flows and visual design.
We streamlined and clarified previously confusing payment plans, optimizing the interface. Additionally, we introduced sections for film critics and social sharing to meet different user needs, allowing avid moviegoers to access a variety of insights and content, enriching the platform experience.
With a massive customer base and over ten thousand TV programs, friDay Video faces the challenge of simplifying processes while enhancing user experience and effectively promoting its existing strengths. This was no small feat.
Project planning
How Did We Set and Achieve Our Goals?
After understanding and initiating the project, we took the next step by engaging in discussions with the client and various users to explore and identify the key points they valued most. By assessing different use cases and summarizing insights from multiple perspectives, we focused on key areas: robust functionality, ease of use for the interface, and cross-device compatibility. From a marketing perspective, we also strengthened social interactions and added various themed sections, enabling users to discover even more possibilities on the platform.
Close Collaboration with the Client, Continuous Refinement
Throughout the entire project, in addition to daily fixed meetings with internal team members, we maintained regular discussions with the client to review and refine details. After completing the first phase of the redesign, we continued with internal adjustments and testing, eventually moving on to the second phase of the redesign. Whether it was the project team members or the client's project team, we stayed closely aligned each day to track progress and resolve any issues that arose.
Product discussion and strategy research
phase1
Usability testing
Interaction design
Refinement and improvement
Usability testing
phase2
Usability testing
Feature and interface optimization
Plan Major Functional Entry Points
Enable users to accurately search based on different needs.
For the friDay Video redesign, we planned various functional entry points tailored to users' needs. In addition to micro-interactions like personalized collections and social sharing, we enhanced features such as filtering, categorization, and recommendations. This allows users to precisely find the videos they're looking for amid a vast library, while also discovering new possibilities.
Color scheme
Calm and steady, highlighting playlist themes
Guiding users to experience a cinematic atmosphere
To emphasize a cinematic atmosphere while maintaining harmony with the corporate logo and accommodating different tag colors, the final primary color scheme was refined to deep purples and blues. This creates a balanced and immersive experience, allowing the movie playlists to stand out while enhancing the overall feel of the platform.
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Color scheme
Calm and steady, highlighting playlist themes
Guiding users to experience a cinematic atmosphere
To emphasize a cinematic atmosphere while maintaining harmony with the corporate logo and accommodating different tag colors, the final primary color scheme was refined to deep purples and blues. This creates a balanced and immersive experience, allowing the movie playlists to stand out while enhancing the overall feel of the platform.
UI design
Panoramic banner curation poster design
Enhancing visual focus and capturing attention
To deepen the user's video experience and revamp the platform's image, we leveraged the platform's abundant playlist resources and set out to integrate a 'cinema' concept. The goal was to provide users with a more premium and refined visual experience. For the playlist and thematic banner designs, we adopted large panoramic layouts to maximize visual impact. The backgrounds were kept in dark tones to create a cinematic atmosphere, ensuring the spotlight remains on the real star—the content itself.
Visit Website
Trending topic recommendations
Event-themed sections for efficient browsing
Watch Instantly with a more intuitive experience
On the homepage, we set up featured recommendations and various themed video sections, allowing users to quickly browse trending and popular videos. Additionally, we incorporated notification and instant watch buttons directly into the playlists, making the personalized video selection process more seamless and user-friendly.
Direct-to-cinema releases
Thematic rankings and tags
Rankings for Various Popular Categories, Word Cloud Recommendations
Creating More and Broader Quick Access Points
We set up rankings and related video tags to keep users up to date with the latest trends and create more quick access points, making it easier for users to filter and enter topics of interest.
Thematic rankings and tags
Rankings for Various Popular Categories, Word Cloud Recommendations
Creating More and Broader Quick Access Points
We set up rankings and related video tags to keep users up to date with the latest trends and create more quick access points, making it easier for users to filter and enter topics of interest.
Media and social community promotion
Movie magazines, reviews, and news interviews
Leveraging media to drive social engagement
By leveraging friDay's own media resources, we planned film reviews and related media interviews to boost user interest and interaction. We can also segment the social community by offering various types of content, from in-depth analyses to entertainment reviews, attracting different user demographics. This approach increases platform engagement and helps promote the service.
Binge-watching assistant
Episode tracking and watch history
Seamless entertainment without interruption
Track viewing progress and episode numbers for every show, and set notifications for new releases, making it easier for binge-watchers to stay up to date. Users can easily pick up right where they left off, even when following multiple series.
Personalized collections and social sharing
Collecting and integrating user reviews and feedback
In the membership section, users can curate personalized playlists and share them with friends and fellow enthusiasts. Additionally, viewers can freely leave reviews and opinions, enhancing the value and richness of the content while encouraging community discussions.
Throughout this large-scale project, both the team and the client invested significant effort. We continuously refined the platform, aiming to provide a thoughtful user experience through meticulous UX planning and a fresh UI design. This ensures that the mobile cinema experience is even more seamless and enjoyable.
Chiao
UI Designer
Let’s Make Your Ideas a Reality!
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